Tuesday, January 21, 2025

Social sweepstakes casino platform SweepX now live at GoldRushCity.com

Gaming Innovation Group (GiG) announced Monday that its pioneering social sweepstakes casino platform SweepX is now live with new partner Primero under the goldrushcity.com brand.

Tailored to meet the growing demand in the U.S. sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.

Now live, SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the U.S., Europe, and Latin America—with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.

Sector Growth

The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to data compiled by Eilers & Krejcik Gaming (EKG).

Richard Carter, chief executive officer at GiG said; “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement has strengthened our belief in its potential to revolutionize the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”

Barry Rutherford, chief executive officer at Primero, added; “GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we’re setting a new benchmark for excellence in the U.S. market. Furthermore, this partnership positions us ideally to scale and succeed in iGaming markets worldwide, leveraging GiG’s expertise to deliver an exceptional end-to-end gaming experience across all touchpoints."

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