Thursday, February 9, 2012

High ratings for National Geographic Channel’s “Doomsday Preppers” series

Doomsday Preppers is a big hit. The National Geographic Channel's two-episode premiere of the new series became the highest-rated Tuesday night telecasts in the channel's 11-year history, with both episodes (Bullets, Lots of Bullets; and I Hope I Am Crazy) averaging P25–54 0.8 ratings.

Nearly 4.3 million total viewers over age 2 and 2.3 million viewers in the key P25–54 demo tuned in to the two-hour premiere.

Each episode of the 10-part series explores the lives of otherwise ordinary Americans who are preparing for the end of the world as we know it. Preppers go to whatever lengths they can to make sure they are prepared for any of life's uncertainties – from constructing a home out of shipping containers, stockpiling 50,000 pounds of food, practicing evacuation drills or hand-to-hand combat to working on a solar-powered satellite system.

Catch the next episode Tuesday night at 9 p.m. EST.

Other post by Keith Stein:

Tuesday, February 7, 2012

Are you ready for Doomsday?

With tsunamis, earthquakes and financial concerns dominating the headlines over the past year, National Geographic Channel (NGC) and Kelton Research on Tuesday released the results of a survey gauging Americans' preparedness levels and mind-set related to a potential "Doomsday" scenario.

Most Americans are fearful of catastrophes, yet are poorly prepared, according to the new survey. Eighty-five percent of the nation is not ready for a devastating event, blame the recession for being unprepared and are more fearful of a man-made catastrophe if a Republican wins the presidential election.

NGC is launching a new TV series on Tuesday night at 9 p.m. EST, Doomsday Preppers, focusing on Americans with an unshakable certainty that America soon faces tougher times - when grocery stores are empty, water is in short supply and electricity is unavailable - and are stockpiling for survival.

In the survey of more than 1,000 men and women conducted online from Jan. 3 to Jan. 10 with a 3.1 percent margin of error, the question was asked, "Which of the following, if any, do you think might happen in the United States in the next 25 years?" Earthquakes (64 percent), hurricanes (63 percent) and terrorism (55 percent) are the most feared, followed by financial collapse (51 percent), significant blackout (37 percent), a pandemic (29 percent) and nuclear fallout (14 percent).

Regardless of the incident, more than 62 percent Americans think the world will experience a major catastrophe in less than 20 years. And nearly three out of every four people (71 percent) envision a major disaster in their lifetime as an act of God, not man. Nearly one-third (27 percent) believe that the Mayan calendar's prediction about a calamitous event in December 2012 will be at least "somewhat true."

With the presidential election this November, politics also factored into the results, with more than half of the nation (52 percent) believing that if Mitt Romney or one of his Republican counterparts overtake Barack Obama, a man-made catastrophe is more likely.

Among those who feel unprepared, 40 percent cite the lasting effects of the recession as the reason for being unprepared. But the same number (40 percent) is saying "to hell with a 401(k)" to save money for catastrophe arrangements. Nearly half (49 percent) of Americans would forgo new high-end appliances in a new home if it had a safe room or bomb shelter instead.

While one in four Americans have done nothing to prepare, among those who have prepared, actions they have taken are very basic: 60 percent have stored canned food; 58 percent drinking water; and 56 percent batteries. However, only 12 percent of the population has practiced drills, and 39 percent have learned basic survival skills.

Were "doomsday to arrive," nearly four in 10 (39 percent) don't think they would last two weeks based on the supplies they have on hand.

Other post by Keith Stein: