The worldwide leader in bowling entertainment, Bowlero Corp., announced a collaboration last month with BettorView, the nation’s leading in-venue sports betting marketing and technology platform to distribute BettorView content across all of Bowlero’s centers that are located within legal online betting states.
BettorView will showcase customized sports stats, analytics and odds alongside special sports betting promotions across multiple touchpoints throughout Bowlero’s centers including its bars, lounges, and lanes, reaching millions of highly engaged sports fans.
Currently, over 20% of Bowlero’s 300+ locations across the United States are located within legal online betting states. If industry trends continue into 2022, this count will increase to over 50% of Bowlero locations.
BettorView and Bowlero will drive increased awareness for the numerous sportsbook brands that have already signed deals for Bowlero locations in highly competitive markets including Illinois, Michigan, Virginia, Colorado, New Jersey, Pennsylvania, and Indiana.