The
Jamul Indian Village Development Corp. (JIVDC), an entity owned by
Jamul Indian Village of California, announced Monday that Jamul Casino
has made numerous key hires as part of its rebranding and relaunch.
Approximately 20 miles east of downtown San Diego, Jamul Casino
rebranded in May, and celebrated a relaunch in August. Completing its transition, JIVDC has welcomed several key managers to
the Jamul Casino team.
Jamul
Casino hired new President and General Manager, Mary Cheeks, to
lead the transition. Cheeks has 30 years of experience in casino
management and casino finance. One of her career highlights
includes her pivotal role in transforming Harrah's Casino in Atlantic
City, N.J., into a resort that became one of the most
profitable gaming establishments in Atlantic City. Prior
to joining the Jamul Casino team, she was General Manager for Rivers
Casino & Resort in Schenectady, N.Y., one of four new casino
licenses outside of Tribal Gaming and Racinos.
Cheeks
has recruited a world-class management team at Jamul Casino
consisting of:
Allison
Owen, Vice President of Human Resources
Josh
Ford, Vice President of Business Intelligence
Raman
Natarajan, Vice President of Food & Beverage
Scott
Bauer, Vice President of Marketing
Tony
Ventura, Vice President of Gaming Operations
Cathy
Behnen, Chief Financial Officer
As
part of its relaunch, Jamul Casino has developed a new logo and
identity focused on being friendly, fun, and true to its roots. The
word "Jamul" means "Sweetwater."
The
official relaunch of the newly renamed Jamul Casino was marked with a
block party celebration on Aug. 4. The event drew over 12,000 guests
and produced some of the highest activity ever on the gaming floor
and in its seven restaurants. The gaming floor has 1,700 slots
with everything from penny slots all the way up to $100 slot
machines, and 40 table games with over a dozen different types of
live games.
The
$460 million casino had been managed and operated by a Penn National
subsidiary since its opening on October 10, 2016. JIVDC announced in
May they would terminate that management agreement. JIVDC
stated that the termination of the casino’s current management
company agreement with Penn National is a natural next step toward
economic self-sufficiency for the Jamul
Indian Village.
California's San
Diego County has an extremely active gaming community, home to
nine casinos. According to the National Indian Gaming
Commission, tribal casinos generated nearly $9 billion in
revenue in California and Northern Nevada (which
doesn't include Las Vegas) in fiscal year 2017, which is a 7.3
percent increase in revenue over the previous year.