VIP Play gains access to West Virginia iGaming market

Mobile gaming operator VIP Play, Inc. has agreed to terms with Delaware North to operate in West Virginia under Delaware North's Wheeling Island Casino license. The company is already operating in Tennessee as ZenSports.

Delaware North is a global hospitality and entertainment company with a significant gaming division, including a portfolio of regional casinos in eight states.

As part of the agreement, VIP Play will pay Delaware North a percentage of its online net gaming revenue during the term.

The new agreement with Delaware North marks the start of VIP Play's 2025 U.S. expansion efforts. The team expects to launch in West Virginia (pending regulatory approval) before the 2025 collegiate football season and in coordination with the development of the newly branded and designed VIP Play app, set to debut in Tennessee next year.

Bruce Cassidy, CEO and chairman of the board at VIP Play, said West Virginia is an ideal market for the company.

“We welcome the addition of online casino – "iGaming" – to our list of offerings within the U.S. and are excited to bring the VIP Play mobile app to West Virginia residents and visitors in 2025.”

New customers at ZenSports received a No Danger First Wager Up To $100. If your first bet loses, get it back as cash up to $100.

App Upgrade

In November, VIP Play announced they had signed a multi-year agreement with the Kambi Group to power their sportsbook growth in Tennessee and in future markets.

VIP Play (formerly known as KeyStar Corp.) acquired the assets of the ZenSports platform in 2022 and has operated in Tennessee as ZenSports since July 2023.

VIP Play will use Kambi Turnkey Sportsbook and its proprietary technology to build an entirely customized version of the Kambi platform compared to what is available in the industry today. The new upgrade is designed to deliver speed, stability, and flexibility in highly competitive markets across the globe.

Tennessee Sports Betting Revenue

Sports bettors in Tennessee are supporting the market with big numbers.

In November, the monthly sports gaming report from the Tennessee Sports Wagering Council showed the state handled a record-breaking $594 million in bets during the month. That total marks an 8.5% increase on the previous all-time high of $547 million set in October.