VIP Play, Inc. (formerly known as KeyStar Corp.) acquired
the assets of the ZenSports platform in 2022 and has operated
in Tennessee as ZenSports since July 2023. VIP Play, Inc. boasts
an innovative understanding of sports wagering and expects to use the Kambi
Turnkey Sportsbook and its proprietary technology to build
an entirely customized version of the Kambi platform compared to what is
available in the industry today.
Under the terms of the agreement, VIP Play, Inc. will
upgrade its current mobile sportsbook offering by leveraging Kambi's
cutting-edge Turnkey Sportsbook solution, which is proven to deliver speed, stability, and flexibility in highly competitive markets across the globe. VIP Play, Inc.
aims to utilize Kambi's comprehensive sportsbook solution to create a premium,
customer-centric experience by delivering an interactive front end inclusive of
market-leading customer acquisition tools. VIP Play, Inc. will also offer
iCasino services in permitted U.S. states.
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the
Board, said: "This partnership with Kambi is a pivotal step for VIP Play,
Inc. as we work towards establishing a premier sportsbook presence in the U.S.
Kambi's market-leading technology, and our internal ability to build
proprietary technology on top of the Kambi platform, will enable us to deliver
a first-class, interactive sports betting experience and a mutually
beneficial partnership for years to come."
Werner Becher, Kambi Group CEO, said: "We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi's market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centered experiences."
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