Saturday, February 14, 2015

Wendy's to expand in the Middle East

Alghanim Industries and The Wendy's Company announced Saturday the signing of a Master Franchise Agreement aimed at expanding the Wendy's brand in the Middle East.

Alghanim Industries acquired the rights to develop Wendy's restaurants across the Middle East North Africa region from Alamar Foods, a Saudi-based company owned jointly by Al Jammaz Group and the Carlyle Group.

Wendy's joins Alghanim Industries' portfolio of leading global brands, including American Express, British Petroleum, Colgate-Palmolive, General Motors, Honda, Mars, Mondelez, Philips, Toshiba, Hitachi, and Whirlpool.

Alghanim Industries is one of the largest, privately-owned companies in the Gulf region.  Originally founded in 1932 by Yusuf Ahmed Alghanim in Kuwait, the company has since grown into a multi-billion dollar conglomerate, employing over 14,000 people in 30 businesses, and present in 40 countries across the Middle East, Eastern Europe and Asia.

Established in 1969, Wendy's is widely recognized for its great-tasting hamburgers with square beef patties. The Wendy's system includes more than 6,500 franchise and company restaurants in the United States and 28 countries and U.S. territories worldwide.

No comments: