Sunday, February 15, 2026

Study shows AI tools are increasingly influencing investment decisions

A new survey by cryptocurrency exchange Bitpanda UK reveals that artificial‑intelligence (AI) tools are becoming a prominent source of financial education for British adults. Almost half of those surveyed – 46 % – say they trust ChatGPT to explain crypto-related concepts, while 30 % turn to AI platforms for a basic understanding of digital assets. Of the latter group, more than half (54 %) say they subsequently used AI-generated research to make investment decisions.

The findings arrive as crypto ownership continues to rise in the United Kingdom. Bitpanda estimates that around 6.5 million Britons currently hold cryptocurrency, and a further 15 % intend to invest in the future. Yet the study also highlights a persistent knowledge gap: 45 % of respondents say they do not understand digital assets well enough to invest, and 46 % admit they have heard of Bitcoin but cannot explain what it is or how to purchase it legally in the U.K.

Younger investors lead the surge

The data points to a generational divide. Among 18‑ to 24‑year‑olds, 40 % have already invested in crypto – nearly double the national average. Their primary motivations are long-term wealth building (46 %), portfolio diversification (35 %), and saving for family or children (33 %). The willingness to experiment with emerging technologies appears to be driving the shift toward digital‑asset exposure.

Policy response lags market behavior

The U.K. government’s recently unveiled Financial Inclusion Strategy aims to broaden financial education in schools, but critics note that the curriculum remains heavily weighted toward traditional products such as savings accounts, pensions, and equities.

Kevan Edgerton, U.K. Country Manager of Bitpanda, commented: “The increase in people using unsolicited financial education services such as ChatGPT and AI means the U.K. isn’t getting the education it needs to be responsible with its crypto investments. By modernizing financial literacy to include digital assets, we can help more people invest confidently and with a long-term mindset. The future of finance is already here. Education needs to catch up.”

No comments: