Tuesday, April 20, 2021

BetMGM to integrate responsible gaming program into sports betting app

BetMGM announced Tuesday that it will integrate a responsible gaming program called GameSense into its mobile sports betting app. The agreement marks the first time an online gaming operator in the United States will utilize the industry-leading program.

Developed by the British Columbia Lottery Corporation, GameSense is an award-winning program that incorporates responsible gaming resources and education into the customer service model – providing every player with tools and support to make informed decisions and play responsibly. It also connects players with trained specialists, known as GameSense Advisors, and focuses on positive, transparent, and proactive communication to educate players about healthy habits and how to keep gaming fun, safe and responsible.

GameSense is expected to be fully integrated into the BetMGM platform later this year.

MGM Resorts first launched GameSense at its U.S. properties in 2017, making available educational resources and interactive GameSense touchscreens at its M life Rewards desks.

GameSense will be available to customers in all current and future states where BetMGM operates, like Virginia.

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