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Kresimir
Spajic, a recognized online gaming industry leader, will spearhead the
sportsbook's vision, strategy, and operational execution across ten U.S.
states, like Colorado, Ohio, Nevada and Virginia.
In a company statement,
BetFred said Spajic has decades of experience in domestic and international online gaming. He has previously held various executive
and principal consulting roles with Great Canadian
Entertainment, Apollo Global Management, Hard Rock International, Rush Street
Interactive, Borgata Hotel Casino & Spa, and Bwin.
He
holds a multidisciplinary graduate degree in management, law, and humanities
from SDA Bocconi School of Management (Italy), the University of Neuchâtel
(Switzerland) and De Montfort University (England).
“I am looking forward
to working with our exceptional domestic and global talent and partners,” Spajic said
in a company press release. “Together, we aim to build a sustainable business
in the U.S. by delivering unparalleled value and support to our customers while
upholding a strong commitment to responsible gaming."
“Our
team in the U.S. have worked tirelessly to expand our operation, and with
Kresimir's vast experience we have the right person to take our U.S. business
to the next level,” said Betfred Group Chief
Executive Joanne Whittaker.
The
company entered the U.S. sports betting market in 2019 when Betfred USA was formed. The company is based
in Las Vegas, Nev., but Betfred is now
available online and in-person across ten U.S. states.
Betfred USA is the official sports betting partner
of the Cincinnati Bengals, the Denver Broncos of the NFL, and the Vegas Golden
Knights of the NHL.
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