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A global leader in Pan-Asian inspired dining, P.F. Chang’s announced
the appointment of Holly Smith as its new chief marketing officer on Friday.
Smith will oversee the brand’s strategic direction, focusing on “deepening
guest connections” and enhancing market relevance amid a competitive industry
landscape, the company said in a press release.
Reporting directly to CEO and President Jim Mazany, Smith
will lead the development of P.F. Chang’s marketing strategy, with an emphasis
on engaging diverse audiences and elevating the customer experience. Her role
follows Mazany’s appointment as CEO in November, succeeding Brad Hill, who
was promoted to CEO in April.
A veteran in restaurant and hospitality marketing, Smith
brings over two decades of experience driving brand growth. She has previously
led high-impact initiatives for chains such as Rosa Mexicano, Yardbird,
Macaroni Grill, and Joe’s Crab Shack. Her expertise spans menu innovation,
pricing strategies, and consumer engagement, positioning her to guide P.F.
Chang’s evolving brand identity.
“Holly’s proven ability to build dynamic, consumer-centric
brand strategies makes her an outstanding addition to our team,” Mazany said in
a statement. “Her vision will be invaluable as we continue to shape memorable
experiences and expand our reach globally.”
Smith expressed enthusiasm for joining P.F. Chang’s during a
period of growth, noting the brand’s “special place in the hearts of diners
worldwide.” She aims to collaborate with internal teams to strengthen emotional
connections with guests while driving long-term expansion.
Founded in 1993, P.F. Chang’s operates over 300 locations
across 23 countries, including U.S. airport outlets.
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