Saturday, January 14, 2023

Pariplay takes significant steps in New Jersey online casino market

iGaming content provider Pariplay, a subsidiary of NeoGames S.A., said they would be making some big steps in the new year regarding US expansion. Recent announcements show the company, based in Gibraltar, is taking advantage of the “lucrative” US market early in 2023.

Pariplay announced on Thursday it has taken its Ignite partner Skillzzgaming’s content live in the United States through their Fusion platform with leading operator BetMGM.

The company said the launch represents a significant milestone, being the first time that Pariplay’s third-party content has been made available to players in the US. PariplŠ°y’s current deal with BetMGM covers its offering across all markets that Pariplay is licensed including exclusivity in New Jersey until the end of the year.

BetMGM's sports betting and casino gaming app is a partnership between MGM Resorts International and Entain Holdings.

Skillzzgaming content, including top-performing hit Fruit Blast, is now available to partners solely through the Fusion platform.

“Finally launching in the US is a fantastic achievement for us and BetMGM is a major player in the space so we couldn’t be happier,” said Eran Sharar, CEO at Skillzzgaming. “Going live in the lucrative US market is a highlight in the studio’s journey so far.”

Pariplay shows no signs of slowing down.

Resorts Digital Gaming

On Wednesday, NeoGames announced that Pariplay has entered into a partnership with Resorts Digital Gaming, the online arm of Resorts Casino and Hotel – the first casino in Atlantic City – in a deal that will see the online brand take a collection of proprietary and third-party content via the Fusion platform.

“We’ve worked extremely hard to bring our fantastic portfolio to as many brands and players as possible and it has been a very successful period for us,” said Tsachi Maimon, President of NeoGames, in a company press release.

“Pariplay’s Fusion platform combines some of the most innovative and exciting games in the market, from a whole host of leading providers including Wizard Games, and we are excited to be able to offer them to our players,” said Ed Andrewes, CEO of Resorts Digital Gaming.

The Fusion platform offers over 14,000 games from 80+ suppliers.

Resorts Digital customers will be able to enjoy a plethora of titles from Wizard Games including successful localized titles such as Spirit of Mustang and Wolf Riches.

Caesars Sportsbook & Casino

On Jan. 5, Pariplay announced its first batch of content went live with Caesars Sportsbook & Casino in New Jersey. The Caesars Sportsbook & Casino online app is part of Caesars Entertainment.

“Pariplay has access to a huge wealth of content, including its excellent Wizard Games range, so it’s a positive step to launch its new content for our audience in New Jersey,” said Matthew Sunderland, Senior Vice President at Caesars.

US Online Market

Pariplay’s footprint across North America continues to grow, with the provider being approved to operate in five of the six jurisdictions in the United States that have regulated online gaming, as well as seven Canadian provinces.

Currently, Connecticut, Pennsylvania, Michigan, West Virginia, New Jersey, and Delaware allow online casinos. The company does not have a Delaware license.

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